Tinder is the popular dating app used where people can go to connect and find love. The app is also famous for displaying some people’s unsolicited advice and a general mean-ness. Last year, Thea Chippendale received a message on Tinder, “Not gonna lie you’re a bit of a joke but that dress in the last photo is not doing any favors. Hope this helps,” said George, ending his message with a thumbs-up emoji.
Thea took to twitter, tweeting a photo of the Tinder exchange. Expecting to only receive some validation from her friends, Thea was blown away when she saw her tweet blowing up with kindness from strangers. ASOS caught wind of the tweet, and they reached out to Thea.
In the photo that was “critiqued”, Thea was sporting a beautiful ASOS lace dress, that in my opinion, looks fabulous on her! ASOS thought so too as they responded to Thea’s tweet, “Here’s to finding our perfect match Thea babe, let’s talk. Check your DMs…” ASOS put her tinder photo up on their website, representing the dress.
In an interview with Bored Panda Thea shared, “I was in shock when ASOS responded the way they did, I couldn’t believe that they had done what they had done and was so grateful that they were able to put such a positive spin on such a negative situation.”
What a fantastic thing to happen from one awful interaction. Thea also explained she went on to gain a career from the experience, “As a result of the story, my now boss tweeted about it and her tweet went viral too, we managed to stay in contact and now I work for her at Rise At Seven! So all in all, it’s amazing how much one tweet can impact your life so much. It’s amazing! My picture now gets recognized everywhere, and I’m now “the ASOS girl.”
In February, Thea was able to visit ASOS and see behind the scenes. She tweeted, “Today I had the amazing opportunity to [go] to the ASOS HQ and learn all about the incredible things they do there and values they stand by. The ASOS team treated me like a true queen and I’m so grateful that they gave me an experience I will never forget.”
She ended her tweet with a fire emoji. Fire emoji is right! What an awesome thing to happen from such a negative experience.