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Wendy’s Encourages Adoption with Genius New Initiative

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As many leading businesses get behind the pro-abortion message, restaurant chain Wendy’s has sought to travel a different path—by campaigning for adoption.


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Will Maule

Wendy’s and its partner, the Dave Thomas Foundation for Adoption, are pushing for the adoption of children who often find themselves stuck in the foster care system for years with no real prospect of being taken in on a permanent basis.

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According to AdoptUSKids, just a quarter of children being fostered in the United States will be adopted by their foster parents. That’s where “Wendy’s Wonderful Kids” is seeking to step in, offering to assist in finding permanent homes for those children who are viewed by some as less desirable to adopt—notably, those who are older, have special needs or are part of a sibling group.

The program utilizes full-time, one-on-one caseworkers, each of whom are expertly qualified and know the children they were working with extremely well. This approach means that caseworkers are able seek out the right family situation for the youngsters.

“At the core is knowing that child,” said Wendy’s CEO Rita Soronen in an interview with Columbus Monthly, noting that one of the key aspects to the success of the program is giving caseworkers time and space to work.

“When you give a caseworker time to really work a case, you will find an adoptive family for these children,” she added.

How can you get involved?

Wendy’s has made it incredibly simple to get involved with the program through an innovative partnership with social networking app, Snapchat.

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“The Foundation is now seeking to go nationwide, and has partnered with Snapchat through the Cause Cup program. Starting in May, the Cause Cups at participating Wendy’s will have a Snapcode that, when scanned, will donate $5 to the Dave Thomas Foundation for Adoption — for a total of up to $500,000. The donations will help bring the program to all 50 states and DC by 2028.”

What is the background to Wendy’s passion for adoption?

An adoptee himself, the late Wendy’s founder, Dave Thomas, always had a vested interest in the cause of adoption. In 1990, he was invited to the White House to become a spokesman for the national adoption awareness campaign.

Then, in 1992, he founded the Dave Thomas Foundation for Adoption, which has a very simple mission stated on its website: to “dramatically increase the number of adoptions of children waiting in North America’s foster care systems.”

Adoption as a life-saving alternative to abortion

Many accusations from the pro-abortion crowd over the sweeping pro-life gains that are being made across the United States point to a suspected apathy toward caring for children once they are born.

“What have you personally done?” is a question that is often asked of pro-lifers, with pro-abortion advocates believing the false-narrative that those who campaign for the unborn do nothing else to care for both vulnerable mothers and needy children.

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This could not be further from the truth.

Adoption continues to be the most powerful answer to abortion. The idea that pro-lifers would not only advocate for the rights of the unborn, but would also offer to adopt and care for them is a profound, impactful and Christ-like commitment that must be encouraged at every possible opportunity.