Winter Jam is a powerful music festival sharing Christ’s love since its formation in 1995. At the time, the Christian band NewSong was seeking out a way to share a message of God’s love with more people and they decided to embark on a music tour. Winter Jam was intentionally designed to be extremely affordable and accessible to all.
The band could have never guessed that since the tour’s formation over 20 years ago, the event would go on to become the biggest tour in the entire Christian music industry! In 2019, the music festival is preparing to visit arenas in 45 major US cities. In this video, we get to hear from NewSong members about the power of the tour.
NewSong’s Eddie Carswell enthusiastically reflects on Winter Jam’s growth over the years. “Winter Jam is way bigger than we ever thought…. We’re just NewSong, a band getting airplay on the radio, had fans who liked us, went to churches mostly. And thought, ‘what if we did something in a place where everybody could afford to come, and see if they’d come out?’” It turns out that there are many people who wanted to be a part of an event like this.
Be sure to check out this video to learn more about the power of Winter Jam and mark your calendar for the show nearest you!