Modesty Is the ‘New’ Unexpected Fashion Trend


Love a fashion-forward look that doesn’t reveal too much skin? You’ll want to follow these influencers ASAP.


Modest fashion is hot these days. Typically, people associate the phrase “modest fashion influencers” with the Muslim community, and while the Muslim voice does tend to have the largest following within the genre, the community also features Christians, Mormons and Jewish influencers. Modesty proves to be a powerful lifestyle across religions, with a diverse group of women who feel that the genre empowers them to express themselves creatively, while also living out their values. Because there’s such faith diversity across the modest fashion theme, typically, the influencers find a diversity of faiths among their followers as well. Today, there’s an interfaith community emerging online, unified by their passion for modest clothing.

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As the modest fashion influencers begin to command a louder voice, the industry is taking notice. H&M, Uniqlo and Macy’s have all recently launched modest lines. In fact, Macy’s became the first major department store to sell hijabs, carrying the Verona line designed by Lisa Vogl. Modest looks are also trending on the runway; there’s now an entire fashion festival dedicated to the celebration of this subculture, the International Modest Fashion and Design Festival hosted annually in Toronto.

Today, there’s an interfaith community emerging online, unified by their passion for modest clothing.

Here’s our rundown of stellar modest influencers you’ll want to follow on social media:

Girl Defined

Kristen Clark and Bethany Beal, the sisters behind Girl Defined, are a force to be reckoned with. They’re Christian authors, bloggers, YouTubers…. And yes, modest fashion Instagramers. When you follow Girl Defined, you’ll find uplifting and vulnerable conversations around relationships, sex and faith. Oh, and you’ll get some great style tips as well!

Adi Heyman

Adi Heyman’s nearly 50,000 Instagram followers are regularly exposed to her dramatic, high-fashion and editorial looks. Adi’s passion for modesty is rooted in her Jewish beliefs and her capacity to pull together a stunning look will blow you away.

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Easy like Alessandro amiright

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Modest Goddess

Emily Smith is the articulate and joyful force behind Modest Goddess. Not only does she always look on-point with her fashion choices, but she’s also designing modest clothing for the masses. We especially love her Tanlines swimline, which even features a long-sleeve swimsuit. Spoiler alert, it’s really stinking cute!

Halima Aden

Halima Aden has the largest following of anyone on this list with over 900,000 fans on Instagram. She’s Somali-American, signed with IMG models and was recently featured in Sports Illustrated’s Swimsuit Edition in a breathtaking modest look. Wearing modest swimwear is nothing new to her. In 2016, she competed in the Miss Minnesota USA pageant as the first woman to wear a hijab, and even donned a burkini during the swimsuit competition.

Rebakah Baird

Rebakah Baird’s Instagram is called Hello Modesty and is devoted to talking about her faith in Christ. She also happens to be another sister to the dynamic Girl Defined duo mentioned above! She regularly quotes inspiring authors and her style has an ease and “girl-next door” appeal. Follow this account for a healthy mix of spiritual inspiration, as well as style tips that prioritize comfort.

Rachelle Yadegar

Rachelle Yadegar is one of two designers behind RaJu, a modest and affordable fashion line. She’s amassed nearly 30,000 followers on Instagram. Her Jewish faith compels Rachelle’s “tzniut” (modest) style. In an interview, she explained how happy it makes her to connect in an interfaith dialogue on the issue. “I get emails and messages from woman of all faiths and backgrounds. I know I am not curing cancer, but if I can help and make people feel beautiful from the inside out by the way they dress, that, to me, is helping the world in some way.”

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All white with a pop of jean 🖤 @somethingnavy

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Yasmeena Rasheed

Yasmeena Rasheed is a Muslim fashion model, who’s rapidly on the rise at the moment. With over 125,000 Instagram followers, Yasmeena’s aesthetic is urban and extremely on-trend. A frequent traveler, foodie and make-up savant, this account proves to offer imagery that’s interesting for just about anyone.

Keara Lei

Keara Lei proves that you can have a beachy fashion aesthetic, while also not showing too much skin. This high school math teacher boasts nearly 30,000 Instagram followers who are eagerly watching at the moment as she showcases maternity-friendly looks.

Dress Cori Lynn

Dress Cori Lynn’s Instagram and blog is like candy for the eyes, featuring a classic preppy style and wonderful photography. Cori’s Mormon faith guides her modest aesthetic, which she also extends to her precious four kids, who regularly show up in her posts looking picture-perfect.

The Frock NYC

We’re obsessed with The Frock NYC which is both a beloved Instagram account as well as a great online clothing line. The Frock NYC was founded by sisters Chaya and Simi who hail from Australia and currently reside in New York City. They grew up in conservative Jewish communities and they place a high value on showcasing clothing on their channels that are both modest and fashion-forward. And, wow do their clothes look comfortable and cozy to boot!

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We expect women to work like they don’t have children and raise children as if they don’t work- I’m not sure who said that, but it was a meme I read yesterday that spoke to me. Today, Chaya and I MC’d the @JWE conference in NY (to hear more about it hop over to their page). As I lie in bed with my eyes half closing, I feel as though I have something to say back to that meme. Being in a space today with hundreds of female entrepreneurs, giants in industries spanning from tech to real estate, the top retailers and wholesalers in the global market, women who started from the absolute bottom, and women who are still at it dealing with 10 figures made me realize that yes, the struggle is real. Yes, it’s hard when you come home exhausted at the end of the day and all you want to do is collapses but you need to start round two all over again. Yes, sometimes it all feels like too much. But then there was this: Aside from invaluable insight, wealth of information and practical tools to takeaway, today had me leaving with the me confidence that yes, we can. I felt supported in a world where you often feel as if you’re the only one with the struggle. Validation is important, but support is an imperative reminder that the challenges we meet along the way are the pains that are facilitating our growth. So, to women who are expected to work like you don’t have children, and raise children as if you don’t work, L’chaim and cheers to you. The struggle is real, and you’re crushing it. I’m wearing the #frockslipskirt Chaya is wearing the #FrockVest and #FrockEZ pants, our hair is by @zeldahair

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Modestly Hot

Ashley Amber is the beauty influencer behind Modestly Hot and is currently getting her degree at West Coast Baptist College in Southern California. Ashley’s deeply committed to her faith in Christ, a theme that often comes up on both her Instagram and blog. She regularly offers her 33,000+ followers styling tips that work great for the office, the gym or a trip to In-and-Out.

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I’ve been more active on here than last year and for that I can’t help but be filled with gratitude for each and every one of you who continue to support MH😭💕 I truly don’t deserve to have a platform of amazing ladies who demonstrate nothing but kindness and Christ-like love. You’re used to seeing “picture perfect, Instagram worthy” highlights of my life, but truthfully, I want you to know that highlights are just that, highlights. Trials, problems, tears, & stressful situations bombard my week, just like you. I guess I just want to remind you that comparison is the thief of joy. Be encouraged that we all have the same struggle and that what you see scrolling on a screen is not a daily reality. I love you all and let me know how I can pray for you personally💕 ⠀⠀⠀⠀⠀⠀⠀⠀⠀

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Styling yourself with modesty still allows ample room to be fashion-forward and creative. Follow these influencers in this rapidly expanding genre and you’ll have style inspiration hitting your social feed daily!