Joanna Gaines Rolls out New Fashion Line for Kids


Joanna Gaines releases kid’s fashion line with Matilda Jane Clothing. The farm, fun, fresh collection will include pieces for boys.


Joanna Gaines recently launched her kid’s clothing collaboration with Matilda Jane, and we’re in love! An eclectic mix of farm style kids play clothing, these pieces will get your tiny tike ready for any adventure. Joanna states, “and of course we worked in a few things for baby boys, so there’s something for everyone!” she added.

Joanna tells, “The whole inspiration for this new collection was summer here out on the farm—the long days, the hazy sunsets, kids running around just being kids.” Joanna continues setting the scene, “The whole idea of being inspired by life on the farm is really rooted in an effortless, easygoing lifestyle and that’s the feeling I hope people have when they’re wearing these pieces.” Visually this down to earth farm style will have your boys and girls ready for any outdoor adventure that comes their way.

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Chip and Joanna welcomed Crew Gaines, sweet baby number five last year. There’s no doubt her three boys have inspired this colorful country collection. The reversible handkerchief bibs, cute overalls and sporty jackets will look great for your on-the-go little man.


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In a recent Instagram post Joanna writes about the fast pace of life lately, and how she is attempting to stay present.

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“Here’s to seeing and finding the beauty, the hope and joy in the right now in 2019. And for goodness sake, let’s have some fun while we’re at it! ” What’s often attracted us to the Gaines lifestyle, is how they genuinely savor every moment, whether it’s gardening tomatoes with their kids or renovating homes in need of a fixer-upper. We do not doubt that this new clothing collection will reflect the fun, rowdy, memory capturing moments of childhood.

Joanna’s kid clothing collection with Matilda Jane can be found at