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Hobby Lobby Declares Christ Is Lord in Full-Page Newspaper Ad

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Faith-driven brand Hobby Lobby kept to tradition this Christmas with another bold full-page ad declaring Christ's Lordship and we're all about it.


Hobby Lobby unabashedly proclaimed that Jesus is Lord yet again this Christmas with another full-page holiday ad declaring Christ’s birth and Kingship, a longstanding tradition of the faith-anchored brand.

The ad, depicting a singular star in the blue night sky above the words “It’s a boy,” ran in newspapers across America. The Bible verse, Luke 2:11, was printed at the bottom of the ad, “Today in the town of David a savior has been born to you; He is Christ the Lord.”

Hobby Lobby’s 2019 full-page Christmas ad. Photo source: Hobby Lobby.

The powerhouse brand even included an evangelistic call to action at the bottom of the ad boldly directing readers to Christ: “If you would like to know Jesus as Lord and Savior, visit Need Him Ministry at ChatAboutJesus.com. To download a free Bible for your phone, go to Mardel.com/Bible.”  

In 2018, Hobby Lobby ran a similar ad—a tradition they execute yearly for Christmas, Easter and Independence Day—that was equally as bold:

Hobby Lobby’s 2018 full-page Christmas ad. Photo source: Hobby Lobby.

Their 2018 Christmas ad included the same call to salvation, bold declaration of Christ’s Lordship and a supporting scripture verse. A tradition that began in 1997 after Hobby Lobby founder David Green felt a commissioning by the Lord to do so.

In a message shared on their website, Hobby Lobby details the history of their full-page sermon worthy ads:

Christmas 1995, David Green was reading the Christmas advertisements, including those for his own store, and he felt commissioned by God to do something different. Hobby Lobby was selling all kinds of crafts that customers used to celebrate Christmas, yet David Green was struck by the lack of any testimony in newspapers regarding the meaning of the holiday.

David Green responded to that commission in 1996 by creating a simple newspaper ad that began: ‘As you celebrate this Christmas season in the warmth of family and home, may you be drawn to the Savior; He who left the beauty of Heaven on our behalf and became like us, that we might become like Him. If you know Jesus as your Savior, then this season already has a special meaning. If you do not, we encourage you find a Bible-believing church in your community, and to discover a relationship this Christmas with the God who loves you more than you can begin to imagine.’

Before long, Hobby Lobby was placing beautiful full-page ads celebrating the real meaning of Christmas, Easter and Independence Day in newspapers across the country. The impact and relevancy of these messages is ongoing, so we post them here for your enjoyment.

You can view the catalog of Hobby Lobby’s full-page ads here.