Female Innovation: The Story Behind Kelsey Doorey’s One-Of-A-Kind Business

One simple question sparked an idea that eventually led Kelsey Doorey to become the founder and CEO of Vow To Be Chic, the first and only company to rent designer bridesmaids dresses. What was that one question? Watch, to find out.

Female Innovation: The Story Behind Kelsey Doorey’s One-Of-A-Kind Business

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One simple question sparked an idea that eventually led Kelsey Doorey to become the founder and CEO of Vow To Be Chic, the first and only company to rent designer bridesmaids dresses. What was that one question? Watch, to find out.


After spending hours looking for a bridesmaids dress for a wedding, and then watching her boyfriend rent a tuxedo in one hour for a hundred dollars, Kelsey Doorey asked herself, Why can they rent, and we can’t?

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This simple question sparked an idea that eventually led her to become the founder and CEO of Vow To Be Chic, the first and only company to rent designer bridesmaids dresses. In this episode of Role Modeling, we get a glimpse into the beginning stages and current success of Kelsey’s innovative and one-of-a-kind business.

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From the very beginning, women all over the country were extremely interested in the concept of Vow To Be Chic: 25,000 women signed up in one day, and 40,000 in a week. At the time, Kelsey Doorey had no inventory and no employees, and began to wonder, “Am I the best person to be doing this?” Nevertheless, she persisted, and now, her company is making huge strides, setting a new precedent for the bridesmaid experience and saving women millions of dollars. To hear her motivating advice about running with an idea, regardless of other people’s criticism, watch the video above.

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