article

Why Are B Corps Important? It’s Time You Know

Share:

Why are B Corps important? Consumers today are eager to buy from brands that leave a positive footprint on the world around them. Choosing companies that are B Corps can be a great way to make ethical purchases.


author

Why are B Corps important?

You may personally choose to shop for “Certified Organic” food while at the grocery store. We all recognize that this organic seal-of-approval ensures that the food we are buying hasn’t been exposed to chemicals or unsustainable agricultural practices. However, what if you are interested in buying non-food items with a similar third-party seal-of-approval? Purchasing items with a B Corp label may be a great option.

What is a B Corp?

The B Corp label (short for B Corporation) ensures that the selling company holds itself to a standard of excellence beyond just making money for their shareholders; specifically, these companies care about the greater social good and engage in more environmentally friendly practices. According to their website, B Corps “are businesses that meet the highest standards of verified social and environmental performance, public transparency and legal accountability to balance profit and purpose.”

Simply put, a B Corp will have an ethical ethos, will treat its employees well and will take the environment into consideration in all that they do.

Currently, there are over 2,600 companies who have earned B Corp certification. Some of the most famous B Corps include Patagonia, Ben & Jerry’s, Eileen Fisher, Kickstarter and Seventh Generation.

RELATED CONTENT: Solving Two of the World’s Major Problems—Million Waves Projects

Companies who pursue B Corp status are typically already deeply motivated to create positive social change through their daily operations. Most were already operating with highly ethical guiding practices and then later acquired the B Corp label to validate their existing purpose-driven practices. Statements like this are common within the B Corp community: “Our holistic vision for the company stands on three pillars–our clothing, mindful business practices and support of every employee’s purpose. Being a B Corp allows us to live our purpose in a bold way with other like-minded companies.” -Eileen Fisher

Simply put, a B Corp will have an ethical ethos, will treat its employees well and will take the environment into consideration in all that they do.

 

View this post on Instagram

 

#BCorps prioritize people over profits, by giving back to their communities, empowering employees, and ensuring just treatment for everyone along the supply chain. We’re bringing B Corps to you and giving away this amazing bundle of B Corp products for #BCorpMonth! Enter for the chance to win by commenting below and tagging a friend. Then head on over to bthechange.com to learn more about the ways our participating giveaway partners take care of people and planet 🎉🎉🎉 @bixbeebuzz @badgerbalm @boulderclean @crazyrichardspb @divinechocolateusa @fruitivity_snacks @fully_us @goddessgarden @lunapads @nelliesfreerange @pastajays @rescuechocolate @schultzsgourmet @senchanaturals @teatuliateas @thrivetribe_snacks @kidskonserve @vermontcreamery

A post shared by BCorporation (@bcorporation) on

The Power of Your Purchasing Decisions

You vote with your dollars every time you make a purchase. Consumers are beginning to realize that their shopping outings may have a positive or negative effect on workers in the developing world and/or on our greater environment. Embedded in the earliest texts of the Bible, we see God’s love for nature and animals. He called mankind to specifically tend to His creation. In Genesis 2:15 we read, “the Lord God took the man and put him in the Garden of Eden to work it and take care of it.”

Buying B Corp serves as a modern-day method to continue to be good stewards of the Earth and all its inhabitants.

B Corps are not exclusively just for consumer-facing products. Sometimes B Corps may be companies within the service industry, often serving the needs of other businesses (known as “Business-to-Business” or “B2B” organizations). If you have influence over the companies that your business chooses to work with, you may also want to seek out B Corps to perform the services you’re seeking. For example, you may hire a B Corp like Inspire Commerce to help with your company’s credit card processing needs.

Triple Bottom Line

Why Are B Corps Important? It's Time You KnowWhy Are B Corps Important? It's Time You Know

Image courtesy of Shutterstock, Inc., Used By Permission.

Historically, businesses have made all their decisions guided by whatever will make the most money for the company’s bottom line. However, there’s a new wave of business ideology called the “Triple Bottom Line” that’s changing the way companies operate. The Triple Bottom line ensures that a business is seeing growth in three arenas:

  1. Economic
  2. Social
  3. Environmental

Naturally, Triple Bottom Line companies still seek to make healthy profits, but they are also investing to create greater social good and to operate in a way that’s better for the environment. Consumers are no longer just solely price motivated when it comes to making a buying decision. Today, they are willing to pay more for a brand that conducts its business in a way that also improves the world around them. It should come as no surprise that B Corp businesses also employ Triple Bottom Line practices.

RELATED CONTENT: Dressember—Helping to End Slavery as a Family

It can be overwhelming to trace back the impact your dollars make when you purchase everyday items. If you want a great shortcut to ensure that your purchases create increasing goodness in the world, consider buying as many B Corp items as you can. Happy shopping!